Greetings from everyone at Bublr,

We hope that you are doing well & enjoying the warmer weather. We have exciting (and a few necessary) pieces of news. Keep reading to learn about FREE Annual Membership opportunities, a credit card system update, and a review of how the new local COVID-19 guidelines impact Bublr and our users.

Be sure to watch for an update in early June with more good news!

Stay safe & stay well!
James & the Bublr team

Anthem Partner Spotlight

Img 8915Bublr is proud to partner with Anthem Blue Cross and Blue Shield (Anthem) to provide FREE Access Passes to qualifying individuals.
The promotion, which started in May for Mental Health Awareness Month, is part of a joint campaign to highlight the connection between physical activity and better mental health.
Access Passes give qualified individuals unlimited 60-minute trips for one year. “Anthem Blue Cross and Blue Shield is grateful for the opportunity to provide our communities with important tools and resources to support mental health during these uncertain times,” said Anthony Woods, Medicaid plan president at Anthem Blue Cross and Blue Shield. “During Mental Health Awareness Month, now more than ever, it’s important for individuals to take care of their emotional well-being, including physical activity to increase energy and improve overall mood. We are proud to partner with local organizations to promote and encourage health, wellness and access to services for the people of our community.”

Bublr’s Access Pass program is open to anyone who is either:

  • Living in Housing Authority of the City of Milwaukee properties;
  • Receiving FoodShare;
  • Receiving SSI; or
  • Enrolled in Medicaid.Access Fob

Bublr’s Access Pass provides riders with unlimited 60-minute rides for 365 days.

Anthem is also sponsoring 100 Bublr Bikes sporting the hashtag #RideBlue4MentalHealth to increase awareness around this important issue. Riding a bike continues to be a good way to engage in outdoor activity to improve mental health, reduce stress, and boost the immune system – all while maintaining physical distancing.

Credit Card Update

Bublr will be upgrading our credit card readers and gateway on June 1st at 10 am. We are making this change to increase the security of our credit card processing. This update will ONLY impact Bublr members who signed up through Bublr’s website. Impacted users should watch their email for more detailed instructions.

COVID-19 Update

Although neither Governor Evers’ Safer at Home Order #28 nor the Public Health Plan for Suburban Milwaukee County Order #1 are any longer in effect, Bublr would like to remind you that the City of Milwaukee’s Order #1 COVID-19 Public Health Plan for the City of Milwaukee remains in effect. Under Milwaukee’s order, Bublr is allowed to continue operations as an essential transportation service.

Bublr believes it is important to stay open during this time for two reasons:

  1. Bublr remains a safer transportation option for essential travel than other modes of transportation such as bus travel, streetcar travel, or rideshare / taxi travel.
  2. Riding a bike is a good way to engage in outdoor activity to reduce stress, improve mental health, and boost the immune system – all while complying with physical distancing requirements.

Although the risk of COVID-19 transmission associated with bikeshare is extremely low, and new CDC guidance suggests that transmission through any surface is extremely unlikely.
*sources: New York Times | Fox News

Bublr still encourages all riders to follow safe riding practices, specifically:

  • Only use Bublr for trips allowed under the Safer at Home Order, such as going to work for essential businesses, grocery shopping, getting medical supplies, or outdoor recreation that complies with physical distancing requirements.
  • Use the Bcycle App to avoid touching any more surfaces than necessary
  • Avoid touching you face while riding.
  • Wash their hands as soon as you arrive at your destination.
  • Bublr staff are still engaged in additional cleaning procedures of the touch points on the bikes and kiosks.

News Roundup

Bikeshare Makes Cycling Safer for All Cyclists
A new study on bikeshare in Philadelphia found that the introduction of a bikeshare system, even with no major bicycle infrastructure changes, resulted in a 13% reduction in bicycle-car accidents per year. In short, bikeshare programs make our streets safer for all cyclists, even those who never use the bikeshare system.
*American Journal of Public Health

Bikeshare Systems Increase Bike-Commuting and Transit Use
Professor Dafeng Xu at the University of Washington recently published a study looking at a decade of commuting data from 38 cities with bikeshare systems. Professor Xu found that on average cities with bikeshare systems saw 20% increase in bike commuting, while also seeing increases in transit usage. *

Rider Feedback

Lake Bublr

“Being able to stay active and socially isolate with convenient bike share is not only vital to the local community but helps me feel better during a tough time.”
Elijah from South Milwaukee – May 3

“I am an RT in the COVID 19 ICU. Getting out in the fresh air and sunshine is very important to me on my days off, and this will make it even more FUN! Thanks for this great offer!”
Sara from Wauwatosa – May 1

“Bublr bikes are awesome. They allow me to reduce my carbon footprint and stay active during this stay at home order.”
Jatira from Milwaukee – May 2

“Staying sane and staying safe”
Maggie from West Allis – May 9

During these uncertain times, Bublr appreciates your support more than ever. As a nonprofit organization, Bublr relies on user revenue and sponsorships. We are expecting our ridership to drop significantly during the next several weeks and many of our sponsors are now in a holding pattern. If you are able, please consider making a tax-deductible donation to Bublr Bikes.

Please Donate Today

Bublr is a 501(c)(3) nonprofit.

Posted by Kristi Secord