For More Information Contact:
James Davies, Executive Director


Anthem Blue Cross and Blue Shield and Bublr Partner for Mental Health Encouraging Physical Activity

MILWAUKEE (May 3, 2021) – Bublr, Milwaukee’s nonprofit bikeshare operator, is proud to announce that Anthem Blue Cross and Blue Shield (Anthem) is once again stepping up to make Bublr’s Access Pass FREE to qualifying individuals. May is Mental Health Awareness Month and the organizations hope to highlight the connection between physical activity and better mental health. Bublr’s Access Pass program is open to anyone who is either 1) living in Housing Authority of the City of Milwaukee properties; 2) receiving FoodShare or WIC benefits; 3) receiving SSI; or 4) enrolled in Medicaid. Bublr’s Access Pass provides riders with unlimited 60-minute rides for 365 days.
Last year 512 people signed up for a Free Access Pass sponsored by Anthem and took more than 1,600 trips. This year Bublr and Anthem hope to get even more people signed up.

Anthem continues to provide the local community with important resources to support mental health and encourage a healthy and productive lifestyle. During Mental Health Awareness Month, now more than ever, it’s important for individuals to take care of their emotional well-being, including physical activity to increase energy and improve overall mood.

Anthem is also sponsoring 100 Bublr Bikes with artwork and the hashtag #RideBlue4MentalHealth to increase awareness around this important issue. Riding a bike is a good way to engage in outdoor activity to reduce stress, improve mental health, and boost the immune system – all while maintaining physical distancing.

People can sign up at  or call or text at 414-931-1121 to get more information.



About Anthem Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the trade name of Compcare Health Services Insurance Corporation, an independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. For more information on Anthem’s Wisconsin Medicaid programs, please visit For more information about Wisconsin Medicaid programs, please visit Also, follow Anthem on Facebook at

About Bublr Bikes

Bublr is the nonprofit operator of the bikeshare system in the Greater Milwaukee Area. To learn more about Bublr please visit You can also download the Bcycle App to see station locations and bicycle availability Follow us on Facebook,, Instagram, and Twitter

Posted by Andrew Ditto